Swingers stars are teaming up again & other: May 2008

Wednesday, 28 May 2008

Rock acts ringing up sales via video games

DENVER (Billboard) - Games like "Rock Band" and "Guitar Hero III" have proved their ability to breathe new life into classic rock sales. But can they do the same for new music?

Last month, Motley Crue decided to find out. The band placed its new single, the title track from "Saints of Los Angeles," for sale as a downloadable track on "Rock Band" well in advance of the album's release date, which has been pushed back to June 24. The only other place to obtain the track was iTunes.

According to data provided by the band's management, Tenth Street Entertainment, the track was downloaded more than 47,000 times via the Xbox 360 version of the game alone in the first week after it became available. ("Rock Band" publisher MTV Networks was unable to independently verify these figures, and total downloads that include the PlayStation 3 version of the game were not available.)

That's a pretty big discrepancy considering that music bought via "Rock Band" can't be transferred to a portable music player or even a computer for later enjoyment. It can be played only via the game.

FINDING THE AUDIENCE

Tenth Street CEO Allen Kovac shrugs off the gap in sales between formats, pointing out that a sale is a sale. In an age of rampant piracy, reaching fans where they are willing to spend money is the primary goal.

"We do research on every artist we have, and the research said that the people who bought Motley Crue music and tickets play 'Rock Band" and video games ... (so) it was our inclination to go there," he says. "As marketers, it's our job to find the audience. If our audience tells us they're sitting at Xbox and PlayStation, that's our job to do that."

Monday, 19 May 2008

Troubled singer Winehouse in rehab

Years later she was seen in a television on an alleged dose orgy, soul isaac Merrit Singer Amy Winehouse has entered rehab.
In a statement released yesterday, Winehouse's record company Universal Music Group said: "Amy Winehouse's planned appearance at the NRJ Awards in Anatole France on Sat has been cancelled as the creative person has entered a rehabilitation clinic."
It continued: "Amy decided to put down the facility today afterwards negotiation with her record book label, direction, class and doctors."
"She has come to interpret that she requires specialiser treatment to continue her ongoing retrieval from dose addiction and prepare for her planned appearance at the Grammy Awards," the statement added.